Exclusive Information Technology Virtual Event
Live2Lead I.T. UNFROZEN – A Premier Leadership & Growth Experience...
from YOUR COMPUTER
No Hotel. No Travel.
Motivation for Success Included.
Full Day Main Event - January 24th, 2026
This Event is for EVERYONE in I.T. Services!
This event is an approachable way to invest in the best possible vocational and personal skillset: Leadership.
Learn from John Maxwell and World-Class Leaders to get inspired and equipped in your Leadership journey - regardless of your job title.
With AI and Automation creating "race to the bottom" in Information Technology Services, how can you provide the most value... and still be valuable to your company?
Learn to Lead!
Leadership is not a title. It is an orientation. Those who lead, whether or not they are paid to do so, are MUCH harder to replace, and, let's be blunt, they are more likely to survive cuts and layoffs.
Investing in your leadership skills is no longer optional!
Live2Lead is the premier annual leadership event held in Orlando after the International Maxwell Conference.
Live2Lead I.T. UNFROZEN is a specially licensed replay event of the same speakers, without the need for missed work... a resort hotel... travel... parking... resort food prices... or frankly, being in Orlando in August! You can attend for far less right from the comfort of your home or office... or really go for it and attend from the beach! We don't mind!
I.T. UNFROZEN steps the world famous Live2Lead event up another level by adding content SPECIFICALLY CURATED for those in Information Technology who want to integrate leadership concepts into their work... title or no title... to be ready for 2026!
Meet This Year's Speakers
Live2Lead puts you in the same 'room' as some of today’s highest-caliber business leaders.
Every session offers practical tools to help leaders grow and thrive in today’s ever-changing landscape.
John C. Maxwell is a #1 New York Times bestselling author, speaker, coach, and leadership expert whose work has transformed millions. He has sold over 34 million books, published in more than 50 languages, and authored over 70 titles, including The 21 Irrefutable Laws of Leadership and The 5 Levels of Leadership. His books are regarded as essential resources for personal growth and leadership development.
Jesse Cole, also known as “the guy in the yellow tuxedo,” is the founder of Fans First Entertainment and the owner of the world-famous Savannah Bananas, as well as the Party Animals, Firefighters, and Texas Tailgaters. With the mantra “Fans First. Entertain Always,” the Bananas are on a mission to Make Baseball Fun by creating the Greatest Show in Sports.
D.J. Eshelman is an IT Leadership Consultant | John Maxwell Certified 🎤Speaker👂Coach 🏫Trainer & DISC Consultant | 📖Author,📽️YouTuber, ☕Podcaster, ✝️🧔♂️Husband &🐈Cat Dad
Tiffani Bova is a two-time Wall Street Journal bestselling author and one of today’s most sought-after thought leaders on business growth, innovation, and customer experience. She has spent over two decades guiding Fortune 500 companies and high-growth startups through the complex challenges of driving top-line results while keeping customers and employees at the center.
Anthony Trucks is a former foster child, NFL football player, competitor on American Ninja Warrior, author, and Identity Shift Coach. From foster care to the NFL and successful business ownership, Anthony has accomplished what statistics would say is impossible.
Mark Cole serves as the CEO of Maxwell Leadership enterprises and has more than 25 years of leadership and team development experience, which uniquely qualifies him to have an integral role and be the champion of the John C. Maxwell legacy.
Valorie Burton, a life strategist and international speaker, is CEO of the Coaching and Positive Psychology (CaPP) Institute. Her life-changing message has an intriguing, research-based emphasis in the pioneering field of applied positive psychology – the study of what happens when things go right with us.
Craig Groeschel is the founding and senior pastor of Life Church, an innovative multi-site church and creators of the free YouVersion Family of Bible Apps. He’s a New York Times bestselling author and has written 20 books, including his most recent, The Benefit of Doubt: How Confronting Your Deepest Questions Can Lead to a Richer Faith (February 2025).
Conference Sponsors
Just Do THIS
DJ's definitive guide for teams in IT services!
Be a Citrix Hero
More than a decade of Citrix Consulting data compiled into a single work of leading practices designed for the highest impact with fastest implementation to make you the hero.
CitrixConsulting.com
Citrix may have shut down their public services offerings - but at BOT Consulting, we're picking up where they left off.
Your Company Name Here
Choose a Sponsor package and apply below!
Your Name Here
Sponsors have not one, but FIVE opportunities for exposure!
Host D.J. Eshelman
Everyone Can Learn to Lead Well. And No One Should Do It Alone. Whether your goal is to better yourself or make waves that change the world, there are many ways to feel the call to lead. We are here to help you answer it, and we know without a doubt you can get there.
Venue Sponsor
The Kleberg County Economic Development and Emergency Operations Center is the 2025 Live2Lead Kingsville venue sponsor, welcoming you to one of the newest event facilies in the city.
Sponsor
Committed to delivering the best quality service to our customers. They clean DRIVEWAYS, SIDEWALKS, PARKING LOTS, FENCING,SIDINGS, PATIOS, GUTTERS, ROOFS, VEHICLES & MORE
Sponsor
The Kingsville Chamber of Commerce has but one goal – to help each of our members succeed. Investing in your success means investing in the growth and economic development of Kingsville, making it an even better place to live and work.
Low Investment, Big Impact
Our exclusive event is accessible to all IT leaders and professionals. Two opportunities to attend minimize your time away from work.
Real-World Community
Network with like-minded business leaders and professionals. Live2Lead provides an empowering atmosphere to all who are willing to grow.
John Maxwell's Legacy
Live2Lead is shaped by decades of credibility in corporate leadership, adding to the value each ticket gives you and your team.
World-Class Content
Our lineup of elite speakers will deliver insights you can immediately turn into content for your team or conversations to have with clients.
Conference Host
D.J. Eshelman
Leadership Coach, Trainer, & Speaker
D.J. Eshelman is a John Maxwell Certified Leadership Coach, Trainer, and Speaker. He currently operates as an Independent Executive Director/Corporate Facilitator with Maxwell Leadership.
He is certified as a DISC Consultant and Trainer.
He is the Founder of Thrive-IT.com and host of the associated YouTube and Podcast channels.
He is the author of two books and a decorated Citrix Consultant known worldwide, having served dozens of Fortune 500 companies since 1999.
D.J. merges over 20 years of IT Consulting with Leadership Development from his own and other leading methodologies. He specializes in empowering people and organizations to reach their full potential, using expert coaching and proven, research-based strategies to increase effectiveness in each person.
SPONSOR PACKAGES
Platinum Sponsor Package
TITLE SPONSOR for both Thrive-IT UNFROZEN events!
Additional Value of over $60,000
Limited to ONE SPOT
$20,000 USD
Gold Sponsor Package
GOLD Sponsor for both Thrive-IT UNFROZEN events!
Additional Value of over $40,000
Limited to FIVE
$10,000 USD
Silver Sponsor Package
Silver Sponsor for both Thrive-IT UNFROZEN events!
Additional Value of over $15,000
Limited to TEN
$5,000 USD
Bronze Sponsor Package
Bronze Sponsor for Both Thrive-IT UNFROZEN events
Unbeatable Value!
Up to 20 Spots Available
$1,000 USD
Frequent Asked Questions
HOW WILL I BENEFIT FROM ATTENDING LIVE2LEAD?
Attending this event will provide you with a number of key benefits. You will:
✔ Gain powerful, fresh insights from world-renowned leaders, including John Maxwell, Jesse Cole, Tiffani Bova, and Anthony Trucks.
✔ Learn practical strategies to lead yourself and others more effectively.
✔ Have the opportunity to connect with like-minded professionals and grow your leadership circle through transformative networking.
✔ Develop a new vision for your personal and professional growth.
WHY SHOULD I SPONSOR LIVE2LEAD?
✔ Get noticed by those that influence decisions
✔ Make a lasting impact on future IT leaders
✔ Network with other top leaders and influencers
✔ Connect with motivated, growth-minded attendees
✔ Show that you are interested in our community growth
✔ Be part of something bigger than you
WILL THIS BE RECORDED?
Absolutely no recording is possible as it is a violation of our licensing agreement. You are not granted a license to the content in any fashion.
WHAT IF I MISS THE EVENT?
Just like any other live event you attend in person, it is important that you be there on time! We advise that you treat this as if you were coming to an in-person event. Block off time on your calendar and take it seriously.
But - we know things happen and if it does, you'll have an opportunity to attend a very similar Live2Lead event in February at a discounted price!
ARE LARGE TEAMS WELCOME?
Yes! The Live2Lead event is perfect for geo-distributed teams. You can thank us for the travel savings another day! Also, see the sponsorship section for some fantastic options or contact [email protected] for a quote.
WHAT IF I LOSE MY CONFIRMATION FOR THE EVENT?
Check your spam or junk folders in the event the automated messages were filtered.
Contact [email protected] for help!
WHAT’S YOUR RETURN POLICY?
Due to the licensing constraints of this event, all sales are final. However, if you are unable to attend for reasons out of your control - we may opt to work with you on a credit or partial refund in some cases. Email [email protected] for help.
MORE INFO ABOUT SPONSOR PACKAGES
Platinum Sponsor Package
TITLE SPONSOR for Thrive-IT UNFROZEN!
Noted as "Presented By" Title Sponsor for the Thrive-IT event in primary communications - On all pages and on-screen during breaks
Noted as Gold Sponsor for up to three additional events in our 2025-2026 Live2Lead Events
Noted as title sponsor on primary Thrive-IT Live2Lead event Advertising and boosted posts
Featured video ad segment during every break
Email and Social Media Featured spots
Post-Event Email followup exclusive with CTA
Podcast Sponsor Mention on 3 Episodes
Video ad spot on at least one Thrive-IT Leadership YouTube video
Breakout Sessions at Lunch for Main Event
10 Staff VIP Ticket Vouchers (Full admission) ($5000 value, not counting travel savings)
10 DISC Profiles and Half-Day DISC workshop ($2000 value)
50 Customer Main Event Discount Coupon codes to hand to your customers or people you like (Premium - 20%)
DJ will speak at an event of your choice ($5000 value, restrictions apply)
Full- or Half-Day Leadership or Sales Workshop for you or a customer ($8000 value, restrictions apply)
Premium Discount on other advertising with Thrive-IT for all of 2026
Additional Value of over $60,000
Limited to ONE SPOT
$20,000 USD
Gold Sponsor Package
GOLD Sponsor for Thrive-IT UNFROZEN!
Noted as Gold Sponsor for the event in primary communications - On all pages and on-screen during breaks
Noted as Silver Sponsor for up to three of our 2025-2026 Live2Lead Events
Discount Option to sponsor/upgrade all 2026 events
One Featured video ad segment during at least one break
Email and Social Media Featured spots
Post-Event Email followup mention
Podcast Sponsor Mention for 1 Episode
One of Four Daily Featured Pre-Event Sessions during Preview Event
Breakout Sessions at Lunch for Main Event
5 Staff VIP Ticket Vouchers (Full admission) ($2500 value)
5 Staff DISC Profiles and Half-Day DISC Workshop ($1500 value)
50 Customer Main Event Discount Coupon codes (10% discount)
Exclusive Discount on other advertising with Thrive-IT for all of 2026
Aditional Value of over $40,000
Limited Quantity
$10,000 USD
Silver Sponsor Package
Silver Sponsor for Thrive-IT UNFROZEN!
Noted as Silver Sponsor for UNFROZEN
Also noted as Bronze Sponsor for the 2026 Live2Lead "Lead Small, Win Big" Event - On all pages and on-screen during breaks
Discounted Option to sponsor/upgrade all 2026 events
Social Media Featured spot
Podcast Sponsor Mention for 1 Episode
Includes 5 Standard Staff Tickets and 2 VIP Ticket Vouchers
10 Customer Main Event Discount Coupon codes (10% discounts)
Discount on DISC Profiles for your staff (35% off)
Additional Value of over $15,000
Limited Quantity
$5,000 USD
Bronze Sponsor Package
Bronze Sponsor for Thrive-IT UNFROZEN!
Noted in Sponsor List for Thrive-IT UNFROZEN event (and replay)- On primary pages and on-screen during breaks.
Includes 5 Standard Staff Tickets
Discounted Option to upgrade or be noted for all 2026 events
Discount on DISC Profiles (35% off)
Unlimited Limited Quantity
$1,000 USD
